Think of Mac

This ad kicked off the “Think Different” campaign. It shows short clips of several influential figures in this century. Such include Albert Einstein, Mohandas Gandhi, Alfred Hitchcock, Pablo Picasso, and several others. Richard Dreyfuss, the narrator, says how these were “the crazy ones”, how they were the only ones crazy enough to think they can change the world, and did. The main theme though is that Mac users “think differently” as Steve Jobs said in his keynote speech at Macworld Expo Boston ‘97. That to use a Mac, you have to be a little bit crazy. There have been mixed feelings about the commercial, since the only thing that makes it an Apple commercial is a small faded-in Apple logo at the end. Also only faithful Mac users really understand the hidden meaning behind it. I for one, liked it a lot.